If the business does not appear in Google searches, it can be upsetting for the business owner. Proper SEO services can improve the rank in the search results. Different things can cause this problem. Hence, for a layman with no knowledge of professional SEO services, it is not possible to identify these issues. Google uses a complex algorithm to identify good websites with proper content and rank them at the top.
However, minor issues and wrong use of keywords can result in low rankings. Read on to learn more about the issues that have affected your business’s Google engine rankings.
What are the reasons for a business not showing on Google search results?
1. New Website
If your business website is new, it will take time for the SEO services to work and bring rank results for it. Google might not have added your website yet, and it takes a while for Google to notice and list a new website. Also, the content or the words and phrases used in the meta might not be sufficient for getting ranks. Again, if your meta tags are wrong, Google will not optimise the results or give you the rank for your website.
2. Duplicate website content
If your website has duplicate content copied and pasted from another website, it will not rank. Similar content on different pages will make the website irrelevant in the eyes of Google. Use proper tools to find and fix the content issue and also protect your business’s website content so that other competitors are unable to duplicate it.
3. High keyword competition
Does your business have a common and highly competitive keyword? When many businesses have the same keyword, it’s hard for a relatively new website to get noticed and ranked on Google’s search engine. To fix this issue, SEOs generally use longer and more specific keywords where the competition is low. Also, make sure your website can be easily found on the search engine.
4. Changes due to algorithm updates
Google often changes its algorithm, a major feature that can instantly affect your website searches. If your website doesn’t follow the SEO rules properly, a change in the algorithm will affect the rankings of your web page.
If you’re looking for local advertising, SEO, and marketing solutions, contact Object Ad Solutions for expert SEO services.
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