Google Analytics offers numerous analytical tools that are useful for insights into marketing campaigns and website performance. Google announced the launch of Google Analytics 4 (GA4) at the end of June 2024.
GA4 has several new features that are expected to bring new opportunities for assessing data, managing campaigns, scrutinising campaign performance, and connecting with new customers. The experts offering SEO in Brighton aim to make the most of these features and help businesses to elevate their campaigns.
What are the New Features of GA4?
Google Analytics 4 is the advanced version of Google Analytics. It replaces the older version of Analytics–referred to as Universal Analytics (UA). The adoption of GA4 is forced due to the decommissioning of UA. Also, data from UA can’t be migrated into GA4. Whatever it is, let’s explore the new features of GA4:
1. Third Party Ad Data
You can integrate more third-party data points into your reporting. Previously, Google Analytics and Google Ads used to be integrated with various apps, web, social media, email, and other paid marketing channels.
The latest update will enable users to integrate ad data from third party sites like Snap, Reddit, and Pinterest. This data will be included in metrics like ad impressions, ad clicks, and ad cost. Also, this information will be available in cross-channel performance reports. It will help SEO experts to gain a holistic view of user journeys by platforms and demographics.
2. Cross-channel Budgeting
This feature of GA4 is immensely beneficial for those who monitor their advertising budgets. It comes with a projections report that will help you track your projected performance and media spending against particular target objectives like revenue. Digital marketers are hoping that this feature will help you to allocate budgets and optimise ad spending effectively.
3. Cookieless Measurement
Internet users focus on their privacy above any aspect. GA4 imposes limitations on tracking third-party cookies. To help marketers reach their target audience, Google will be supporting Chrome Privacy Sandbox APIs. This way, you can track campaign performance and connect with your desired audience.
Google Analytics 4 comes with an array of powerful features that help marketers to make data-driven decisions and optimise their campaigns.
If you are willing to increase the visibility of your website, Object Ad Solutions will be your one-stop destination. Being a reliable SEO company near Brighton, our experts implement relevant tactics that bring traffic to your website and enhance its rank.
Also read: Possible Reasons Why Your Website’s SEO Traffic Has Dropped Drastically
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