Are you struggling with your business’s online presence? If your answer is assertive, you must explore the types of SEO (search engine optimisation). SEO helps you establish a significant online presence and reach the right audience.
Different types of SEO work differently and help you to target different audiences. For example, local business SEO helps reach a local audience, while traditional SEO helps target a larger audience—learning these in-depth helps you choose the right one.
What is Local SEO or Local Business SEO?
Local SEO, also known as local business SEO. Through this specific optimisation, you can target the local people in your area and gain the right recognition. Local SEO enables businesses to appear in local search results, such as Google’s “Local Pack” and Google Maps, when users search for products or services in their vicinity. For example, if you sell coffee and someone from your nearby area searches on Google “best coffee shop near me”, your shop name will appear in the search results.
Also read: How to Increase Business Footfall with Local SEO Services?
What is Traditional SEO?
Traditional SEO emphasises increasing the website traffic organically. In-depth keyword research and competitor analysis help experts achieve this. They opt for various techniques like on-page optimisation, technical SEO, content marketing, and link building. Through traditional SEO, as a business owner, you can target a global or country-specific audience entirely.
Traditional vs. Local SEO in Brighton: Which One You Must Choose?
Both local and traditional SEO are useful for brands. They equally help in capturing the audience’s attention accurately. However, they target different audiences and use different strategies.
1. Target Audience
Local SEO targets a specific geographic area. People who searched for “near by me” or “near me” to find a service within their city are the primary target audience here.
On the other hand, traditional SEO targets entirely national or global audiences without a location-specific focus.
2. Search Intent
Users searching for local businesses typically do so with location-based intent. For example, people searching for “best coffee shop in Brighton” are the primary target audience for local SEO.
On the contrary, traditional SEO focuses on informing or educating their users or potential users. They focus on searching the internet, such as “How to make the perfect espresso at home.” Through this content, they promote their brand and attract traffic. Traditional SEO also targets people with a search intent of “Best coffee brands” to get their attention.
3. Content Usage
Content is one of the most important aspects of SEO. Local SEO focuses on creating content related to a specific area. It includes local news, city guides, and event promotions.
While traditional SEO does not focus on a specific region or group of people, it produces more in-depth content. Their content includes in-depth blogs, evergreen content, and general topics relevant to a broader audience.
Checkout: 6 Reasons Why Every Business Needs Local SEO Service
Which One to Choose?
You must choose the types of SEO based on your business’s needs. If you own a start-up or small business that focuses solely on serving local people, prioritise local business SEO. On the other hand, if you have a large brand that targets the entire nation or are planning to expand your footprint, traditional SEO is the best for you. You can also integrate both into your strategy to leverage the highest benefits.
Are you looking for experts for your SEO projects? Connect with us. At Object Ad Solutions, we offer SEO strategies that can help you get the right attention from the correct people. Our expert strategy assures the highest traffic and business.
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