SEO is an effective technique for increasing unpaid and organic traffic to a website by improving Google’s rankings and visibility of the web page. However, a few common on-page and off-page seo mistakes must be avoided to ensure proper Google rankings for a web page. The click-through rate decreases if the web page’s ranking moves away from the first position. SEO mistakes are incredibly common, and you might make them unknowingly.

To avoid these mistakes, get in touch with specialists who can help you with SEO in Surrey. Here are a few common mistakes that professionals can fix instantly.

What are The Common mistakes, and what are their professional solutions?

1. Slow website speed
If your website speed is low and it is taking time to load, you should not avoid the issue. A website with low site speed will hamper its SEO ranks. Professional specialists will work on the website and remove the heavy images to increase the page’s load speed.

Also read: Possible Reasons Why Your Website’s SEO Traffic Has Dropped Drastically

2. Duplicate content
Does your website have duplicate content or share the same content from other websites? Duplicate content is an SEO issue. It will cause the wrong version of the page to rank up in Google, resulting in poor and chaotic page rankings. Professional specialists generally use site audit tools to check the quality of content. They will find and replace duplicate content with new and unique content.

3. Inauthentic reviews
If your website has more negative reviews than positive ones, your page ranks will be hampered. Again, having only positive reviews will make the customer suspicious of authenticity. To fix this, SEO specialists post relevant replies to the negative reviews and flag the irrelevant ones. They also ask satisfied clients to post reviews on the website to increase authentic ratings.

4. Broken images and missing texts
Broken images or alt tags need to be corrected to help Google crawl the keywords properly and achieve proper rank. SEO specialists will instantly fix the alt tags and look for the broken image in the HTML code to fix it as soon as possible.
Non optimised website

Since most users nowadays browse websites through mobile phones, the first objective of the SEO specialists is to optimise the website according to the different mobile models. This will help elevate the site’s rank.

If your website needs to rank and generate leads, it’s time to hire seo specialists from Object Ad Solutions. Get in touch with us for professional SEO services.