by Mike Lay | Feb 20, 2024 | Local SEO
It would be wrong to assume that the SEO performance of a website relies solely on keywords. Google has changed its algorithms over the years. Now, the rank of the websites depends greatly on a lot of external factors other than the keywords. User Experience (UX)...
by Mike Lay | Jan 10, 2024 | SEO
A high-ranking website is every business’s dream. A higher position in the search engines translates to increased traffic and better visibility. This plays a major role in transforming the conversion rate of general viewers to buyers. The upgrade of site position...
by Mike Lay | Dec 26, 2023 | Local SEO
Digital marketing is evolving rapidly, with new strategies emerging each year. From marketing automation to personalized engagement, there are several key factors driving this transformation. However, it’s important to note that these factors are constantly...
by Mike Lay | Nov 27, 2023 | SEO
Search Engine Optimisation, or SEO, is a complex task comprising various steps. In modern days, when most businesses opt to go online, SEO plays a crucial role in pushing the website rank to the top. Search engines have their own algorithms that judge which website...
by Mike Lay | Oct 6, 2023 | SEO
In the Search Engine Optimisation process, the marketers’ primary attempt is to rank a website to the first position. However, making the website accessible is another prerogative many tend to forget. By accessibility, we mean the ease of use that enhances customer...
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