by Mike Lay | Nov 19, 2025 | Local SEO, SEO
Google has become an integral part of life. Instead of books, Google is how people find answers, discover new ideas and engage in online shopping. Searches on Google are being processed every minute, with more than 3 trillion searches being generated annually....
by Mike Lay | Oct 29, 2025 | Local SEO, SEO
When it comes to digital visibility, SEO and AEO are the two sides of a single coin serving different goals. While SEO is an age-old strategy focusing on improving website rankings on Google, AEO is a relatively new concept that focuses on optimising content to make...
by Mike Lay | Jul 30, 2025 | SEO
Ever wondered why some businesses rank higher than others on Google? It’s not just about having a website. Google reviews now play a huge role in shaping local search visibility and customer trust. Whether you’re a start-up or a long-established brand, reviews...
by Mike Lay | Apr 18, 2025 | SEO
An SEO roadmap is a plan and schedule where different SEO strategies are prioritised to meet the needs of the business to improve its performance. It is more than a simple to-do list. It provides a detailed picture of the strategies, timelines and tasks which will be...
by Mike Lay | Dec 10, 2024 | SEO
SEO is an effective technique for increasing unpaid and organic traffic to a website by improving Google’s rankings and visibility of the web page. However, a few common on-page and off-page seo mistakes must be avoided to ensure proper Google rankings for a web...
by Mike Lay | Sep 10, 2024 | SEO
Google Analytics offers numerous analytical tools that are useful for insights into marketing campaigns and website performance. Google announced the launch of Google Analytics 4 (GA4) at the end of June 2024. GA4 has several new features that are expected to bring...
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