by Mike Lay | Jul 28, 2026 | AEO, SEO
Search engines and AI platforms are extraordinarily capable — but they can’t read your website the way a human does. They need context. They need to know whether a block of text is a product description, a customer review, a step-by-step guide, or a business...
by Mike Lay | Jun 29, 2026 | AEO, SEO
Whenever you type a question in Google, you will find a box with a direct answer at the very top of the page. This appears before the list of results. This is known as a featured snippet or position zero, and it is the primary target of Answer Engine Optimisation...
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