by Mike Lay | Aug 20, 2026 | AEO
As a local business in Brighton, there’s one thing that you must have noticed. Something has changed in Google search results over the past year. At the top of the results page, before the organic listings, you can now see a new element: a generated AI summary which...
by Mike Lay | Jul 28, 2026 | AEO, SEO
Search engines and AI platforms are extraordinarily capable — but they can’t read your website the way a human does. They need context. They need to know whether a block of text is a product description, a customer review, a step-by-step guide, or a business...
by Mike Lay | Jun 29, 2026 | AEO, SEO
Whenever you type a question in Google, you will find a box with a direct answer at the very top of the page. This appears before the list of results. This is known as a featured snippet or position zero, and it is the primary target of Answer Engine Optimisation...
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